The economic and ethical Business Case for becoming Disability Confident:
Approximately 10% of working age Canadians have disabilities. These people are your customers, employees, stakeholders, partners and competitors.
Disability Confident organizations:
- Understand how disability affects their:
- talent pool
- employees
- customers
- new product development
- competitors
- communities
- Are barrier free for all groups of persons with disabilities
- Are skilled at making accomodations for individuals so that they can contribute to business success.
- Have disability specific skills and confidence which enable them to:
- recruit persons with disabilities
- meet the needs and expectations of customers with disabilities
- work in partnership with persons with disabilities as valued stakeholders in the community
Disability confident organizations see benefits in five main areas:
- Attraction and retention of the best people for the job
- Higher productivity and reduced costs
- Innovative products and services
- Excellent customer relationships, satisfaction and retention
- Strong stakeholder relationships and enhanced reputation

